Monica Scarano
Researcher in marketing
monica.scarano@univ-catholille.fr
Tél : 03 59 30 25 19
Research areas
Marketing, Consumer Behaviour, Consumer Culture Theory, Mobility, Consumer Networks, Market Dynamics, Qualitative Methodology.
Monica C. Scarano is a Senior Lecturer in Management Science, specializing in Marketing. She conducts research on consumer behaviour according to the cultural approach to consumption, using qualitative methods. His work is characterized by a constant reflection on the impact of market dynamics on responsible marketing practices.