16 Jun 2022 | Marketing
Monica Scarano contributed to a responsible marketing book by working on the following case study: “How to reconcile commercial performance and sustainable logistics performance? This study proposes to address the concept of reverse logistics, which concerns the...
15 Apr 2022 | Marketing
Monica Scarano will co-present the results of a research project on ‘Tourism and Covid’ on 30 May at the Maison Européenne des Sciences de l’Homme et de la Société. This interdisciplinary project funded by the Hauts-de-France region and the MESHS...
14 Mar 2022 | Marketing
Monica Scarano will present a paper entitled “No delivery for us, we rely on our network. Refusal to integrate company resources: a community perspective” at the International Congress of the French Marketing Association to be held in Tunis from 18 to 20 May.This...
3 Jan 2022 | Marketing
Monica will attend the International Marketing Trend Conference (IMTC) in Rome from January 20-22, 2022. She will present the article What if ressoureces were in comptetition? The consumer’s resistance ton integrate ressources according to S-D logic. “This research is...
