Monica Scarano contributed to a responsible marketing book by working on the following case study: “How to reconcile commercial performance and sustainable logistics performance? This study proposes to address the concept of reverse logistics, which concerns the...
Monica Scarano will co-present the results of a research project on ‘Tourism and Covid’ on 30 May at the Maison Européenne des Sciences de l’Homme et de la Société. This interdisciplinary project funded by the Hauts-de-France region and the MESHS...
Monica Scarano will present a paper entitled “No delivery for us, we rely on our network. Refusal to integrate company resources: a community perspective” at the International Congress of the French Marketing Association to be held in Tunis from 18 to 20 May.This...
Monica will attend the International Marketing Trend Conference (IMTC) in Rome from January 20-22, 2022. She will present the article What if ressoureces were in comptetition? The consumer’s resistance ton integrate ressources according to S-D logic. “This research is...
